Visual experiences for complex topics

Turn complex challenges into shared understanding and action.

We create maps that connect strategy, culture and processes to teams’ everyday work. Visual storytelling and collaborative activities give shape to the conversations your organization needs to have.

Illustrative image: a group around a printed learning map featuring a ship, holding cards, while a facilitator points to a scene on the map.

Experience built with leading organizations

  • Unilever
  • Philip Morris
  • Vale
  • Yara
  • MSC
  • Softplan
  • Agile Way
Why it matters

The problem is rarely a lack of information.

Presentations, training and documents can deliver the content — without making sure everyone builds the same understanding of it.

When people can see the topic, discuss it and relate it to their own work, understanding stops being individual.

Illustration of blindfolded people each touching a different part of an elephant, each imagining something different.
01
Everyone sees the same thing
02
The presentation becomes a conversation
03
Understanding turns into action
The experience

A map at the center. An experience built for your team.

Each map is designed to help people explore situations, discuss choices and connect the topic to their own work. Activities, materials and preparation are shaped around the challenge.

click the points in the scene

Illustrative scene of a session with the map
Illustrative image of a group around a printed map, with cards and support materials on the table.

Tap a point in the photo to see what happens.

What your project can include

  • Strategic visual map

    The foundation

    A custom visual narrative connecting the topic, its parts and your teams’ day-to-day reality.

  • Activities and materials

    Cards, questions and a session guide to support group discussion.

  • Internal facilitator preparation

    We prepare people on your team to lead the session. Where appropriate, qualified partners can facilitate it.

  • Interactive learning solutions

    Games, apps and augmented reality experiences for exploring content and supporting learning.

Our work

How this takes shape in practice

Three different challenges, each with its own map, activities and application materials.

Projects are presented with company identity and selected project elements adapted for public presentation.

These projects show some of the possibilities. We can explore other topics based on the challenges your team faces.

What challenge does your team need to explore?

  • Strategy & Direction

    Priorities · Portfolio · Ecosystems

  • People & Culture

    Values · Leadership · Onboarding

  • Transformation & Operations

    Change · Processes · Safety

  • Customers & Impact

    Customer experience · Sustainability · ESG

AboutLudicmaps

Design and interaction to put learning into practice.

Ludicmaps develops learning maps and interactive learning solutions, including games, apps and augmented reality experiences. We combine visual design, storytelling and technology to help people explore complex topics and connect learning to their work.

How we create

From your business challenge to your teams’ learning experience.

We build each map with you. We explore the context, connect the content through a narrative, develop the experience, and review the materials before they are used.

Select a stage to explore the map.

Illustrated map “How We Create a Ludicmap”: a nine-step route, from understanding the challenge to using the map with teams, in person or online.

Overview

Nine steps, four moments

Choose a moment to zoom into the map and see what happens at each stage of the project.

Moment 1

Understand your context

  1. Understand the challenge
  2. Align on the project

We listen to people, explore the context, and align on the audience, objectives, and topics.

Moment 2

Shape the story together

  1. Build the narrative
  2. Create the sketch
  3. Validate the sketch

We connect the content through a visual narrative. You review the proposed direction before production.

Moment 3

Develop and test

  1. Develop the map and activities
  2. Review the prototype
  3. Test the experience

We develop the artwork, activities, and session plan. We review the prototype and test understanding, participation, and timing to guide revisions.

Moment 4

Connect learning to work

  1. Use the map with teams

With the revised materials in place, the map is used with teams, in person or online, according to the project format.

Before we start

Is the experience in person or online?

A project can be designed for in-person sessions or online delivery. Activities, materials and facilitation are planned around the chosen format.

How many people can take part, and how long is a session?

We plan group size and session length around the objective, the audience and the time available. These factors guide the activities and facilitation approach.

How long does it take to create a map?

The proposal sets out a timeline for development, review and preparation for use. Planning takes into account the topic’s complexity, the materials involved and reviews with your organization.

How is the project priced?

Pricing takes into account research, storytelling, illustrations, activities, languages and required materials. The initial conversation helps define which elements fit the challenge.

Do I need to have the content ready?

You do not need finished materials to get started. Tell us about the challenge, who needs to take part and what you would like them to understand or discuss. Developing the content is part of the collaborative process.

05Contact

Tell us about the challenge. Let’s explore the format.

Share the topic, the audience and what you want to work on with your team. From there, we assess how a map could help and agree on the next step.

The initial conversation helps define the scope before a proposal.

Confidential work is welcome. NDA available when required.